Pixar, renowned for its iconic cinematic franchises such as "Toy Story," "The Incredibles" and "Finding Nemo," faced a slow start with the release of its movie "Elemental" in 2023. Disney, as a whole, has faced criticism for its flop cinematic releases, including "Elemental" (which featured gender fluidity), "Strange World" (centered on a gay love story between two young boys) and "Wish." The company has been accused of abandoning its traditional storytelling over preying on kids, resulting in the loss of audience support and over a billion dollars in revenue in 2023.
The struggles of Disney extend beyond Pixar, impacting its other branches such as Marvel, Animation and Indiana Jones. The company has faced backlash for what critics describe as the injection of identity politics into its content, leading to the emasculation of male heroes and a departure from its original appeal.
According to earlier reports from TechCrunch, Pixar would undergo significant layoffs in the coming months, bringing the team down from 1,300 to under 1,000. However, a source disputed these numbers, stating that the exact extent of the job cuts had not been determined and layoffs were not imminent. The source emphasized that the reductions would not impact the theatrical output of the company.
The staffing imbalance stems from Pixar's Emeryville studio hiring additional personnel for streaming series, which are now completing production. As a result, the studio has more employees than is required for its current projects.
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Furthermore, the return of Disney CEO Bob Iger in 2022 indicated a strategic shift in the production of streaming content to reduce the creation of its streaming content and instead focus on licensing shows and movies from third parties. The plan aims to eliminate 7,000 jobs and cut costs by $5.5 billion, combining the film and television groups into a single Disney Entertainment unit and dismantling a distribution-focused division. (Related: Disney to begin mass layoff of 7,000 employees this week.)
The decision follows the last layoff of 75 staffers in June, marking its first significant job cuts in a decade.
These layoffs affected the director of the box office disappointment "Lightyear," Angus MacLane, a seasoned 26-year animator who played a pivotal role in the success of acclaimed Pixar films such as "Toy Story 4" and "Coco." Galyn Susman, the producer of "Lightyear," also departed, ending her tenure at Pixar, which began with the release of the original "Toy Story" in 1995.
The disappointment surrounding "Lightyear" may have contributed to the decision to streamline operations. Despite a reported budget of $200 million, the film, released a year ago, only managed to bring in $226.7 million in worldwide ticket sales and received a mixed critical reception.
Meanwhile, the highly anticipated features for 2024, including the live-action "Snow White" and "Captain America: Brave New World," have been pushed to 2025. "Snow White" faced delays due to public disputes involving its lead actress, Rachel Zegler, while "Captain America" reportedly suffered from disastrous test screenings, suggesting challenges within the Marvel Machine.
If Disney sees any success in 2024, it is expected to come from its acquisitions, notably 20th Century Fox. Upcoming sequels to "The Omen," "Planet of the Apes," "Alien" and "Deadpool," as well as "Inside Out 2" and a "Lion King" prequel, are anticipated. However, major franchises like Marvel and Star Wars, as well as offerings from Disney Animation, are notably absent from the lineup.
In conclusion, critics argue that the recent woes of Disney may be attributed to its departure from traditional storytelling and the injection of controversial themes into its content. The struggles of the company persist, despite previous promises of change from Iger.
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