A company responsible for bottling Bud Light has announced plans to close down two facilities – leaving more than 600 employees without a job. The closures followed dwindling sales as a result of a boycott over the beer's partnership with transgender influencer Dylan Mulvaney.
Fox News reported that the Ardagh Group, a contractor that works with Anheuser-Busch, will close down its plants in North Carolina and Louisiana in July. The permanent closures are set to affect 645 employees. Ardagh did not reveal the reason for the closures.
However, an investigation by WRAL 5 found that the plants are closing due to the aftermath of boycotts against the beer brand. Ardagh joined retailers, distributors, bars and other contractors bearing the brunt of these boycotts over Bud Light's partnership with Mulvaney – originally meant to celebrate his supposed "365 Days of Girlhood."
According to an internal company memo obtained by the channel, executives have been planning to shut down the two plants due to "slow sales" with Bud Light's parent company AB InBev. Longtime employees said they were not surprised with the move, considering that a large part of Ardagh's business at those plants was producing bottles for Bud Light and Budweiser. WRAL 5 stated that workers at both bottling plants have noticed decreased production after Mulvaney's video announcing the partnership gained public attention in April.
Machine repair mechanic David Williams elaborated that the drop in demand caused by "the Bud Light situation" forced Ardagh to put some machines in the Louisiana and North Carolina plants offline. He told WRAL 5: "Because of Budweiser no longer selling the bottle, they no longer needed our product." Employees at the North Carolina plant reportedly said the facility's closure was indeed due to the Bud Light boycott, citing their manager. (Related: Bud Light sales are horrific after marketing ploy with trans-activist backfires that the company is buying beer back from wholesalers.)
Execs behind Mulvaney campaign also OUT of Anheuser-Busch
External contractors such as the Ardagh Group are not the only ones affected by the fallout of the disastrous partnership with Mulvaney. The two executives behind the partnership were put on leave at the height of the fiasco, and the Daily Caller later reported that both are no longer employed by the St. Louis-based brewer.
Alissa Heinerscheid and Daniel Blake were placed on leave amid the boycotts and were not heard from for some time. The Daily Caller repeatedly reached out to the company for any news regarding the two but to no avail.
An anonymous source from within the company confirmed that both Heinerscheid and Blake are "gone, gone" as of June 27. According to the tipster, the company used the term "leave of absence" instead of "firing" to avoid potential legal consequences.
The anonymous source added that wholesalers would be in a ruckus if Heinerscheid remained at Anheuser-Busch. They held a more sympathetic view toward Blake, however. The source explained: ""To be fair, Blake was actually awesome. I think he was just caught in [the] crossfire. But also, he did hire her – so that's a fault."
In a separate text message, the same anonymous source said: "Wholesalers were told they are both gone for good by leadership during in-person conversations. They already shifted all their direct reports to new people and the head of marketing."
A spokesperson for Anheuser-Busch did confirm the leave of absence for both Heinerscheid and Blake. However, they declined to provide additional information "in the interest of employees' safety and privacy."
Visit Collapse.news for more stories about the fallout of Bud Light's disastrous partnership with Dylan Mulvaney.
Watch this video explaining why Bud Light cannot recover from the boycott in response to its failed partnership with Dylan Mulvaney.
This video is from The Prisoner channel on Brighteon.com.
More related stories:
Anheuser-Busch CEO blames Bud Light boycott on social media "misinformation."
Anheuser-Busch confirms: 2 Marketing execs behind disastrous Mulvaney campaign now FIRED.
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