St. Louis-based Anheuser-Busch has confirmed that two of its marketing executives involved in Bud Light's disastrous partnership with transgender influencer Dylan Mulvaney are no longer employed by the company.
Customers disgruntled with the partnership between Mulvaney and the beer brand expressed their disdain through boycotts. Amid this fiasco, Alissa Heinerscheid and Daniel Blake were placed on leave and were not heard of for some time.
However, text messages from an anonymous source inside Anheuser-Busch that were sent to the Daily Caller confirmed that both no longer work for the brewer. The tipster remarked that Heinerscheid and Blake are "gone, gone" as of June 27.
The company reportedly used the term "leave of absence" instead of "firing" to avoid potential legal consequences, as Anheuser-Busch publicly announcing their termination could have exposed the company to potential lawsuits. The source added that wholesalers would be in a ruckus had Heinerscheid remained at Anheuser-Busch. However, they held a more sympathetic view toward Blake.
"To be fair, Blake was actually awesome. I think he was just caught in [the] crossfire. But also, he did hire her – so that's a fault."
In a separate text message, the same anonymous source disclosed: "Wholesalers were told they are both gone for good by leadership during in-person conversations. They already shifted all their direct reports to new people and the head of marketing."
The source's confirmation served as the denouement to multiple efforts by the Daily Caller to confirm the employment status of Heinerscheid and Blake. The outlet initially sent an email to the St. Louis-based brewer to inquire about the two. It asked whether the two were still on leave; if their leave was paid or unpaid; and if they were expected to return to work.
Anheuser-Busch did not respond to the email despite the deadline for a response being extended. While a spokesperson confirmed the leave of absence for both, they declined to provide additional information "in the interest of employees' safety and privacy."
Heinerscheid wanted to change Bud Light's branding – with disastrous consequences
Back in March, Heinerscheid – then the vice president of marketing for Bud Light – emphasized the need to change the brand's "fratty" image and outdated sense of humor during a podcast appearance. She did so by pivoting toward identity politics, with disastrous consequences.
Ahead of LGBT Pride celebrations in June, Bud Light released a can featuring a rainbow design with the slogan "celebrate everyone's identity" and different pronouns printed. Another can featured the likeness of Mulvaney; the special edition can was meant to celebrate the influencer's "365 days of womanhood." (Related: Bud Light sales are horrific after marketing ploy with trans-activist backfires that the company is buying beer back from wholesalers.)
It later came to light that Heinerscheid had engaged in the same "fratty" culture she wanted Bud Light to drop. Pictures on her now-deleted Facebook page from 2006 that were obtained by the Daily Caller showed her enjoying a campus scavenger hunt, blowing up condoms like balloons, and downing beers during a "boozefest."
According to the New York Post, the pictures were from an event organized by Harvard University's ISIS Club. The Harvard Crimson, the university's student newspaper, previously described the club as a "haven of inebriated ditzes."
Shortly after the pictures leaked, reports emerged of Heinerscheid taking a leave of absence from the company and Blake following suit.
Wokies.news has more stories about Bud Light's pivot toward wokeism.
Watch this interview with Alissa Heinerscheid as she explains using gender inclusivity as a marketing strategy to promote Bud Light to younger generations.
This video is from the Puretrauma357 channel on Brighteon.com.
More related stories:
Anheuser-Busch CEO blames Bud Light boycott on social media “misinformation.”
Anheuser-Busch embroiled in civil rights backlash for discriminating against whites in hiring.
PR expert blasts Anheuser-Busch for bewildering response to Mulvaney endorsement backlash.
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