The new summer-themed ad comes nearly three months after the beer company's Bud Light brand made transgender activist Dylan Mulvaney one of its main spokespeople, a decision that rankled consumers and inspired a massive boycott that caused a dramatic decrease in sales, resulting in Anheuser-Busch losing at least $20 billion in market value. (Related: Bud Light sales plunge further, about to lose status as world's number one beer to Mexican competitor.)
The ad is part of Bud Light's new "Easy to drink, easy to enjoy" summer campaign. The ad itself, set to the 1979 hit "Good Times" by Chic, shows a group of people using ice-cold cans of Bud Light to cool off from the intense summer heat in an outdoor setting.
The commercial was filled with images of people attempting to camp, suntan and grill while facing the blazing heat and other outdoor inconveniences and then using cold cans of Bud Light to relax and feel satisfied in the hot outdoors. The ad did not contain any sort of political statement or LGBTQ themes or imagery.
"Crack a cold one: we've got an epic summer ahead. Sock tans included," wrote the company on its Twitter post touting the new ad.
Crack a cold one: we've got an epic summer ahead. Sock tans included. pic.twitter.com/CGRCvkHC60
— Bud Light (@budlight) June 22, 2023
Despite Bud Light's attempt to ignore the months of controversy with an ad rife with feel-good themes, this new commercial was not enough to placate Bud Light's former massive conservative consumer base who immediately slammed it and the brand for attempting to just railroad itself through months of discord.
On Twitter, the gold standard for a tweet being poorly received is if it gets "ratioed," a term used when tweets receive far more replies than likes. As of press time, the tweet of the ad has slightly under 2,000 likes and more than 26,000 replies, with people continuing to heap ridicule and insults on the brand for the Dylan Mulvaney disaster and the perceived incompetent attempt to recover and move on from it.
"We haven't forgotten," wrote one Twitter user.
"Have you apologized yet for slamming your loyal customers?" wrote another user.
"All I see is Dylan Mulvaney," wrote another Twitter user in response to the ad.
"Still ain't buying your product," one user declared.
"This should have been the ad instead of Mulvaney," another commented. "It wasn't. Too late."
"Pleasantly surprised to see straight White men in advertising again," said ValiantNewsLive Editor-in-Chief Tom Pappert. "Just wish you didn't become the butt of every joke at the BBQ before learning this lesson. None of these men would be caught dead [now] drinking your beer in public."
"You're getting brigade for this and for good reasons, guys, but also, on its merits, the commercial is dumb," commented Daily Caller Editor-in-Chief Geoffrey Ingersoll, who offered some serious advice to the beer brand. "A supercut of dudes embarrassing themselves in front of other people? Have you learned nothing?"
"Go back to the '90s and mine your old content," he added. "Do a condensed version of Top Gun II with more babes. Chicks in bikinis. Smoking hot runway models painted green cast as aliens abducting some average Joe to give him ice-cold beer in space. Get creative, but stick to the basics."
"Honestly, this is the smart play if they stick with it," said conservative radio host Jesse Kelly, providing a more optimistic review of the new campaign. "You can't undo what has been done. It will take lots of time. But if they hire funny writers and churn out lighthearted campaigns that make people snicker, that will do a lot over time to heal the brand."
Learn more about the corporations with woke agendas like Anheuser-Busch at Wokies.news.
Watch this video discussing how Bud Light is unable to recover from the conservative-led boycott of its products.