Following the infamous Parkland school shooting that occurred earlier this year, Dick's decided to launch an aggressive anti-gun campaign that included pulling all semiautomatic rifles and "high capacity" magazines from its shelves. Dick's also took it upon itself to change the minimum purchasing age for all long guns at its stores to 21.
A few months later, Dick's went a step further and actually destroyed its entire remaining inventory of semiautomatic rifles, rather than sending them back to their respective manufacturers for a refund. This ridiculous firearm "burning" also included the destruction of all of its remaining "high capacity" magazines, reports indicated at the time.
With summer approaching, Dick's wasn't about to shrink back from its anti-Second Amendment agenda, and thus decided to get involved politically by forking over loads of cash to anti-gun lobbyists in an attempt to destroy the Second Amendment entirely.
As you might expect, none of these decisions had a positive effect on sales at Dick's stores. After getting back its quarterly earnings report following these many stunts, it was clear that the executive management at Dick's had set the company on a downward spiral revenue-wise – something that the company itself eventually admitted.
But rather than change course, Dick's only continued to dig its own grave even deeper, adding hunting gear to its growing pile of banned items.
All of this showboating might have made David Hogg and Emma Gonzalez from March For Our Lives happy, but it certainly hasn't done Dick's any favors as far as its business is concerned.
"Sales at Dick's Sporting Goods dropped in the past three months amid backlash against tighter gun-sale restrictions following a mass killing early this year at a Florida high school," reports the Washington Examiner.
"Revenue dipped 4.5 percent to $1.86 billion amid challenges in the company's hunting business during the quarter through Nov. 3. Sales at stores open at least 12 months – a key metric for the retail industry – fell 6.1 percent compared to the prior year."
One would think that the high-level executives working for Dick's would finally get a clue and stop trying to destroy our nation's Constitution – especially since it's really bad for business and is only deterring people from shopping there. But that doesn't seem to be in the cards, which only suggests one thing: eventual failure.
And where are Dick's shareholders in all of this? Surely they're not on board with ever-declining sales quarter after quarter with no end in sight.
While some of the hacks in charge over at Dick's are reportedly taking notice that there's a problem with the direction of the company, their solution is no better than the policies that caused the problem in the first place.
"The company plans to raise prices in 2019," reports Breitbart. "It says the higher prices are due to expenses incurred via President Trump's tariffs on products made in China."
Sources for this article include: