Farm and landscaping vehicle company John Deere appears to have gone down the path of wokeism, sponsoring an LGBT Pride event for children as young as three years old.
Conservative filmmaker Robby Starbuck revealed the discovery, alongside John Deere's other woke endeavors under its CEO John May, in a July 9 video on X. He lamented how the company, "one of the most beloved brands by conservative farmers," has "gone woke" under May's watch.
The woke endeavors Starbuck outlined include the funding of a Pride event for kids as young as three years old. According to LGBT outlet Pink News, the event he pertained to was the Little Rainbow Run. It was a fun run for children aged three to six, which was concurrently held at the Capital City Pride event in Des Moines, Iowa last month.
The director of the documentary "The War on Children" also disclosed the existence of LGBT and race-based identity groups at John Deere's corporate offices. Aside from these, he also shared that employees were asked to list their "preferred pronouns" on all communications. They were also required to undergo LGBT training using the "genderbread man" model – similar to the earlier "gender unicorn" model.
According to Starbuck, "the woke policies have spread across the global John Deere brand – with many of their DEI policies also being forced on [its] Latin America and India branches." This also coincides with John Deere announcing layoffs in the U.S. and plans to shift large segments of production from the U.S. to Mexico, he added. (Related: John Deere laying off hundreds more workers in the Midwest and shifting production to Mexico.)
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"To put it mildly, John Deere seems to have forgotten who [its] customers are," Starbuck said. "Having a farm myself, I'm disgusted that a once great American brand is now taking this turn to seemingly embrace leftist policies that are diametrically opposed to the values of most farmers."
Starbuck urges John Deere customers to SPEAK OUT
The filmmaker continued: "What's unknown is whether … May is knowingly forcing these policies, or if it's gotten out of control and he's out of the loop on how bad it is. His response to this story will be very revealing as to his culpability in the implementation of woke policies."
According to Starbuck, the initial report "is only the beginning" and a follow-up that would "take weeks, maybe even months to report" is in the pipeline. He plans to report his discoveries piece by piece "so customers and potential customers are informed on the brand’s policies."
"If [it's] proud of adopting woke policies, then John Deere and [its] CEO should be overjoyed by my reporting on their policies, positions, donations and culture."
Starbuck then turned to his viewers, urging them to speak out if they believe John Deere's values don't align with theirs. He provided the company's email and corporate customer service number, albeit adding a caveat for those who want to voice out their displeasure.
"Please, always be respectful and remember that many of the employees disagree with the corporate policies. The majority of your local dealers likely also disagree with this culture change, so be very respectful if you reach our to them about your concerns," Starbuck said.
"My goal with this reporting is never destruction. My goal is to inform consumers about the values major companies are adopting so they can make choices about what they’re willing to support. When we use our voices and wallets to vote our values, we can change the world and we can restore great American companies to a culture of sanity, meritocracy and culture war neutrality, or we can inspire competitors to step up to the plate to fight for our business."
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Watch Robby Starbuck telling Newsmax that Tractor Supply's decision to end woke policies is "a big win for sanity" in the clip below.
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