The pitfalls of the everything digital economy is that one data-loss screwup can wreak serious havoc, especially when it involves a multi-billion-dollar pension fund.
UniSuper, a $135 billion pension fund out of Australia with 647,000 members, almost lost everything thanks to Google after Google's Cloud servers erased the fund's entire client list.
Fortunately for UniSuper, Google Cloud's backup servers contained salvageable data that allowed for a restoration, but imagine what would have happened had those backups been corrupted as well – or worse: what if there were no backups at all?
According to Google, the issue is not "systemic," the implication being that this was an isolated incident that is unlikely to replicate.
The official story is that UniSuper's account was immediately deleted in its entirety because of "an inadvertent misconfiguration" that occurred during setup. Apparently, the result was that the data field was left completely blank.
(Related: Google's "Smart" products are locking people out of their own homes and shutting off access to air conditioners.)
2024: a really bad year for Google
It turns out that this is not the only serious problem that Google has faced so far in 2024.
The company's artificial intelligence (AI) image product module was released, and in case you missed it, the product is total garbage that turned Google into a public laughingstock. Then, there was the leak of Google's secret 14,000 ranking factors, also known as API, which exposed the company's proprietary search protocols.
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Among many other things, Google's 14,000 secrets include detailed insights into how its search operations work. In short, Google tracks and surveils users' web-surfing habits to the point that just about everything people do is used by Google to curate what it feels are relevant search results.
"Google examines clicks and engagement on searches both during and after the main query (referred to as a 'NavBoost query')," Great Game India reports.
"For instance, if many users search for 'Rand Fishkin,' don't find SparkToro, and immediately change their query to 'SparkToro' and click SparkToro.com in the search result, SparkToro.com (and websites mentioning 'SparkToro') will receive a boost in the search results for the 'Rand Fishkin' keyword."
Google's NavBoost, by the way, also "geo-fences" users' click data, which includes tracking country, state and local levels of account usage, as well as determining whether a user is on a mobile or desktop device.
"During the Covid-19 pandemic, Google employed whitelists for websites that could appear high in the results for Covid-related searches. Similarly, during democratic elections, Google employed whitelists for sites that should be shown (or demoted) for election-related information."
Some of these and other details have been disclosed publicly by Google, but others have not. Even worse are the things Google has claimed publicly about its operations that directly contradict what is contained in the company's secret API.
An undisclosed informant is credited with releasing Google's secret API, which was reported on by SEO specialist and EA Eagle Digital founder Erfan Azimi – watch below:
Erfan presented more than 2,500 pages of API documentation containing 14,014 attributes, or API features, allegedly sourced from Google's internal "Content API Warehouse."
"This documentation does not divulge specifics such as the weighting of individual elements in the search ranking algorithm or which elements are utilized in the ranking systems," Great Game India explains. "Nevertheless, it provides intricate insights into the data collected by Google."
Suffice it to say that Google is having a lot of problems this year that threaten to undo the search engine giant's perceived credibility. We can only hope that these revelations will stop Google from participating in another election steal in 2024.
They don't call Google one of the evilest corporations in the world for no reason. Learn more at Corruption.news.
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