FDA now requiring drug companies to be more transparent about side effects in ads
By Ethan Huff // Nov 30, 2023

The U.S. Food and Drug Administration (FDA) published a final ruling this week about how pharmaceutical companies will be allowed from now on to advertise their drugs directly to consumers.

As you probably know if you have ever watched American television, drug advertising is everywhere. It would seem to be the lifeblood of both the general media and entertainment industries, which makes sense as prescription drugs are now a $1.3 trillion market.

While drug advertising up until now has required that drug companies present the side effects alongside the promotion, the rules have been loose in that most consumers miss the side effects amid all the pretty pictures and the rambling narrator who lists them off as quickly as possible.

From now on, all pharmaceutical ads aimed directly at consumers must clearly, in plain language, present all known health risks so patients can make better-informed healthcare decisions.

(Related: This is the same FDA, by the way, that prevented Americans from taking ivermectin during the Wuhan coronavirus [COVID-19] "pandemic," despite it being an FDA-approved drug.)

Why are direct-to-consumer drug ads allowed at all?

In its ruling, the FDA stipulated that Big Pharma must now be "clear, conspicuous and neutral" in all drug advertising in lieu of presenting emotional appeals as they currently do, misleading customers about the true attributes of the drug or drug-related service being offered.

"Information must be clear and in a language that is readily understandable by consumers," the new FDA rules state. "Audio must be understandable in terms of volume, articulation and pacing. Television ads must include text and audio, and the text displayed must match the audio, be shown for long enough and be easy to read."

Human knowledge is under attack! Governments and powerful corporations are using censorship to wipe out humanity's knowledge base about nutrition, herbs, self-reliance, natural immunity, food production, preparedness and much more. We are preserving human knowledge using AI technology while building the infrastructure of human freedom. Use our decentralized, blockchain-based, uncensorable free speech platform at Brighteon.io. Explore our free, downloadable generative AI tools at Brighteon.AI. Support our efforts to build the infrastructure of human freedom by shopping at HealthRangerStore.com, featuring lab-tested, certified organic, non-GMO foods and nutritional solutions.

"Advertising must not include elements, such as statements, text, images or sounds, that distract from the main message of the ad. Any text used must be large enough and in an easily-readable font. Notably, ads no longer need to explain how a drug works or what its benefits are. Simply listing major side effects and conditions preventing use is sufficient, according to the ruling."

The ruling is actually an update from an early decision in 2010 stipulating that drug ads need to be presented to consumers in easily understandable language using text that is easy to read – many drug commercials still put the side effects in very small font, very quickly, at the end of the commercial where most people miss it.

It is said that Americans see up to 10,000 ads daily, a truly astounding number. And with something as serious as pharmaceutical drugs available by prescription only being included among them, it is important that consumers get only the most accurate information that does not mislead or trick them.

Big Pharma is notorious for lying to consumers about the safety, or lack thereof, of pharmaceuticals. The FDA would have done well to deal with this problem decades ago, but perhaps it is better late than never?

In 2021, the pharmaceutical industry spent $6.88 billion on direct-to-consumer pharmaceutical ads – ads that are not allowed in many other countries at all, by the way. This sounds like a lot of money, but it is a drop in the bucket for the multi-trillion-dollar pharmaceutical industry, which is arguably the world's biggest racket.

"There's a lot at stake when consumers don't understand contraindications," one report about the matter explains. "Making those clear protects people accessing telehealth services, which increasingly prescribe remotely."

"Consumers should always consult doctors and pharmacists first to understand interactions and risks when taking new medications."

In the comments, others added to this that drug companies have no business advertising their drugs directly to consumers period, suggesting that the practice should be outlawed entirely.

More related news about the FDA can be found at FDA.news.

Sources for this article include:

TheEpochTimes.com

NaturalNews.com



Take Action:
Support NewsTarget by linking to this article from your website.
Permalink to this article:
Copy
Embed article link:
Copy
Reprinting this article:
Non-commercial use is permitted with credit to NewsTarget.com (including a clickable link).
Please contact us for more information.
Free Email Alerts
Get independent news alerts on natural cures, food lab tests, cannabis medicine, science, robotics, drones, privacy and more.

NewsTarget.com © 2022 All Rights Reserved. All content posted on this site is commentary or opinion and is protected under Free Speech. NewsTarget.com is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. NewsTarget.com assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published on this site. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.

This site uses cookies
News Target uses cookies to improve your experience on our site. By using this site, you agree to our privacy policy.
Learn More
Close
Get 100% real, uncensored news delivered straight to your inbox
You can unsubscribe at any time. Your email privacy is completely protected.