According to the New York Post, Target's stock price closed at $160.96 per share on May 17 – amounting to a market capitalization of $74.3 billion. However, this dwindled to $141.76 from the early trading hours of May 25. This drop in share price amounted to a $9 billion loss that dropped Target's market capitalization to $65.3 billion.
Breitbart reported on May 12 that Target's Pride line catered to Americans of all ages. Some shirts part of the collection have messages such as "Busy Thinking About Girls," "Queer Queer Queer Queer" and "Super Queer." Some clothes in the collection are marketed toward children and babies.
"The department store is featuring onesies and shirts reading 'Bien Proud!' in the colors of the 'Progress Pride' flag, which contains additional colors for minorities and transgender individuals," the outlet wrote. Even pets are included in the collection with "Pride tanks tops for cats and dogs, bandanas [and pet] toys."
The LGBT-themed products at Target include Pride accessories designed by the London-based Abprallen. The design company known for its occult and satanic merchandise has become the target of push back from outraged Americans.
The aforementioned products had been on store shelves since early May, way ahead of Pride celebrations in June. (Related: Target launches new "Satanist Pride" line of LGBTQ+ clothing for CHILDREN, prompting anti-woke boycott.)
Americans incensed with the LGBT agenda made their wallets do the talking for them, launching boycotts against the big-box retailer for pivoting to the gay and groomer agenda. Others were more vocal, however, with some confronting store workers and tipping over displays.
Target later announced it was removing some items from its stores and making other changes to its pride merchandise nationwide. While it declined to specify particular items to be removed, one item that garnered much attention were the "tuck-friendly" women's swimsuits. Marketed for male-to-female transgenders who had not yet undergone surgical castration, these swimsuits allowed them to conceal their penises.
"Since introducing this year's Pride Collection, we've experienced threats impacting our team members' sense of safety and well-being while at work," the company said in a statement. "Given these volatile circumstances, we are making adjustments to our plans – including removing items that have been at the center of the most significant confrontational behavior."
Target confirmed that in some of its Southern U.S. stores, Pride merchandise formerly displayed in front areas were moved to the back. The move followed confrontations and backlash from shoppers.
Conservative commentator Tomi Lahren said with Target's embrace of the gay and groomer agenda, it is about to see its business suffer in the same way as Bud Light. The beer brand is still experiencing the fallout of a consumer backlash after it partnered with transgender influencer Dylan Mulvaney.
"I think that Target, really soon, is about to find out what happens when conservatives shop – or rather, don't shop, because they are about to get Bud Light-ed," she told Fox News host Sean Hannity.
Sen. J.D. Vance (R-OH) also put in his two cents on the matter. He voiced out his thoughts in a May 26 reply to a tweet by "The Benny Show" host Benny Johnson that featured Target's falling stock prices.
"I no longer shop at Target, and it seems many families are doing the same," the senator wrote. "Target could have decided to stay out of the culture wars. Instead, it decided to wage war on a large share of its customer base."
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Watch Tim Pool expounds on Target's $9 billion loss following the backlash toward its Pride collection.
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