Bud Light has been forced to buy back its unsold beer nearing expiry, as the fallout from its disastrous campaign with transgender influencer Dylan Mulvaney continues.
"It has gotten so bad that beer is still sitting on the shelves and lying unbought, as products run past their expiration date," noted Warner Todd Huston in a piece for the Western Journal. "Not only is Bud Light losing sales, it is now entering into negative sales territory as the company is compelled to buy back its own, now spoiled, product."
The Wall Street Journal (WSJ) confirmed Bud Light's plan to purchase unsold beer cases in a May 21 piece. It stated that St. Louis-based Anheuser-Busch "recently told its wholesalers that it would buy back unsold cases of beer that have gone past their expiration date." Anheuser-Busch is a subsidiary of the Belgium-based AB InBev that purchased the Missouri firm in 2008.
"Worse, sales have been plunging for weeks with anywhere from 20 percent to nearly 30 percent lower sales over a year ago," said Huston. "This cratering of sales is leaking into the number of parent company AB InBev's other brands, too."
AB InBev CEO Michel Doukeris and top executives of the company's North American branch, including Anheuser-Busch CEO and President Brendan Whitworth, met with wholesalers in St. Louis. They presented a turnaround plan that featured special-edition Budweiser and Bud Light bottles that highlighted the company's 13-year sponsorship of Folds of Honor. The latter is a nonprofit that provides scholarships for family members of military veterans and first responders who have been killed or disabled in the line of duty.
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According to distributors who attended the meeting, AB InBev executives said Bud Light's market share losses had stabilized. They added that during the conference, Whitworth pledged to get it all back "and then some." But several wholesalers told the WSJ that Bud Light sales and market share in their markets were still failing, contrary to what the executives claimed.
Bud Light learning the wrong lesson
Huston remarked that "the [WSJ] article also seems to make clear that Bud Light and AB InBev really haven't learned any sort of lesson from this fiasco so far – or at least, they are learning the wrong lesson."
"Bud Light, for decades, has sponsored LGBT rights groups and Pride events. AB InBev says it also has worked to cultivate an inclusive workplace for LGBT employees in its offices around the world." (Related: Video shows Bud Light parent firm vowing to purge WHITE MALE employees.)
The WSJ also noted that Doukeris still sees no reason to stop supporting those promoting the twisted LGBT ideology. The AB InBev CEO reportedly drew drew a distinction between corporate sponsorship and brand marketing. Beer marketing, he remarked, should focus on broad themes such as sports, music and connecting people.
The partnership with Mulvaney was not the first time AB InBev dipped its toes into transgender marketing. Back in 2021, Michelob Ultra featured transgender track star Cece Telfer in an ad campaign that pushed for gender equality in sports.
The following year, Bud Light Canada released a limited edition can for Pride Month 2022 that displayed pronouns such as she, he and they. "Celebrate everyone's identity," the can urged drinkers.
Huston pointed out: "Notice what this means. It means that AB InBev will continue to undermine our system of education, our culture, our families and the safety of our children by supporting these radical groups."
"They just won't tie that support in with advertising their products anymore. So their 'solution' to the Mulvaney fiasco is to just hide their donations to radical left-wing groups behind silent donations, instead of celebrating it in advertising."
Despite this, he noted the power of boycotts against AB InBev and other companies that have pivoted toward wokeism.
"This is an example of what conservatives can do if they work in concert for a change," Huston wrote. "Bud Light may not learn its lesson from this one example, but if we replicate it with some other brand that has gone woke, we can begin to put fear into these corporations that are spending the billions we give them in our patronage and purchases and putting it toward radical, left-wing, political causes."
Watch this video about Bud Light sales plummeting by 26 percent.
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More related stories:
Analysis: Half of the 10 most popular beers in the US support LGBT.
Budweiser sales PLUMMET after company pushed Bud Light male-in-drag trans advertising.
PR expert blasts Anheuser-Busch for bewildering response to Mulvaney endorsement backlash.
The boycotts are working: Keep PUNISHING "woke" corporations by denying them your financial support.
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