“It is not a secret that over the past decade, hundreds of large U.S. corporations have adopted woke policies, regularly injecting left-wing ideals into their products, services and employment practices,” Justin Haskins, the director of the Socialism Research Center at The Heartland Institute, begins in the op-ed.
“But some of these businesses have recently gone much further than merely promoting social justice causes; they have chosen to target conservative customers and employees, coercing or forcing Americans to abandon their deeply held beliefs in order to receive important goods or services or to stay employed,” he continued.
The op-ed explains that while many conservatives have been aware of instances of corporate discrimination in recent years, it has been challenging for them to keep track of the specific companies involved in the movement and which ones have not taken part. To address this issue, the non-profit group 1792 Exchange has launched a new project aimed at shedding more light on this growing problem.
"1792 Exchange has assessed 1,000+ companies’ policies, practices, and other relevant criteria to determine the likelihood a company will cancel a contract or client, or boycott, divest, or deny services based on views or beliefs," the group notes on its website.
He notes further that the 1792 Exchange has released its Spotlight Report, which evaluates the policies, practices, and other relevant criteria of hundreds of companies to determine the likelihood of a company canceling a contract or client, boycotting, divesting, or denying services based on views or beliefs. The research team then categorizes the businesses into three groups based on their assessments - "Lower Risk," "Medium Risk," and "High Risk."
According to the group’s website, “‘High Risk’ companies have generally canceled or denied business relationships based on viewpoint disagreements or pose a high risk of canceling people and businesses who do not share their views.” Out of the more than 1,000 companies evaluated, 147 are currently classified as “High Risk,” which means they are much more likely than other businesses to engage in direct discrimination.
Haskins wrote that big banks are among the most woke companies. Many have used their operations to promote left-leaning social and ideological views. Bank of America, for example, evaluates vendors' support for LGBTQ perspectives and has stopped financing certain firearms manufacturers. In addition, the bank has provided financial support to Planned Parenthood and the Southern Poverty Law Center, an organization that has targeted conservative groups in the past.
The 1792 Exchange has labeled five prominent transportation companies as "High Risk": Alaska Airlines, American Airlines, Southwest Airlines, United Airlines, and XPO Logistics. "Although the transportation companies listed in the 1792 Exchange report do not regularly refuse to do business based on ideological or religious considerations, they have engaged in left-wing activism and even promoted partisan legislation," he wrote.
Additionally, fifteen major names in the "Retailing" sector have been classified as "High Risk" by the organization. This includes well-known physical retailers like Best Buy, Home Depot, Kohl's, Lululemon, Macy's, Madewell, Target, and Walmart, as well as online retailers such as Alibaba, Amazon, Chewy, eBay, Etsy, Shopify, and Warby Parker.
The Exchange also identified ten major food and beverage companies as “High Risk” in their Spotlight Report. These companies include Altria, Ben & Jerry’s, Cargill, Coca-Cola, HelloFresh, Kellogg’s, McDonald’s, PepsiCo, Starbucks, and the JM Smucker Company.
“The 1792 Exchange outlined nearly 100 additional “High Risk” companies in its report, including some of the most powerful in the world, like Alphabet (the owners of Google), Disney, and Apple,” he noted further.
"Conservatives should identify companies that offer similar products and services to those offered by businesses that discriminate and switch, whenever possible. If you can switch products or services, be sure to tell both the business you’re leaving and the new, non-discriminatory business why you’re making the change," Haskins advises.