It was earlier revealed that the high-end brand donated $500,000 to the March for Our Lives (MFOL), a student-led demonstration supporting gun control legislation that launched following the Parkland shooting in Florida in 2018.
According to CCRKBA Chairman Alan Gottlieb, MFOL used its fund to advance anti-Second Amendment legislation. (Related: Yes, the anti-gun Left is now DEMANDING gun owners surrender their firearms or go to prison as felons.)
CCRKBA started an initiative last year to provide a comprehensive list of companies supporting gun control initiatives and legislation or have anti-firearm corporate policies in place. These include Alphabet (Google's parent company), AMC Theatres, Bank of America, CNN, Conde Nast (parent company for liberal outfits Vogue and New Yorker), HBO, Paypal, Square and Twitter, among others.
"When we started this project last year, we were actually surprised, and in some cases disappointed, at some of the businesses we added to the list," Gottlieb said in a statement. "We discovered several brand name businesses and corporate leaders who evidently have a nefarious agenda to limit gun rights. Their current and potential patrons should have the knowledge of what their hard earned dollars are actually funding."
Gottlieb noted that the list was not about boycotting companies and businesses but rather about giving Americans the ability to make informed decisions as to where their hard-earned dollars go.
"We encourage people to buy products from companies they can count on to not support efforts aimed at curtailing constitutional rights," Gottlieb said. "By providing this information, we hope gun owning consumers are making reasonable decisions about which businesses to patronize. This might convince some businesses to re-think their core values."
Gottlieb said that businesses and the people who own them could support whatever kind of philosophy they want, but the over 100 million American gun owners can also decide where they spend their money.
Because of the uncertainties brought by the coronavirus pandemic, 2020 marked as a year of record gun sales in the United States.
First-time buyers made roughly 40 percent of gun sales in the first four months of 2020. It was much higher than the annual average of 24 percent over the past 20 years, according to the National Shooting Sports Foundation, a trade association that tracks gun sales. Pandemic lockdowns started in March last year.
Self-defense is one of the common reasons why Americans buy guns.
"There are people who wish to end my life because I am queer," said Erin Palette, the national coordinator of the Pink Pistols, an organization that advocates for LGBTQ gun owners. "Guns allow me to defend my queer life."
According to Palette, people want guns to protect themselves and their families in a crisis where the police may be late to arrive.
Follow Guns.news for more news and information related to guns and gun rights.