Canadian retailer Simons glamorizes assisted suicide in new ad campaign, calls it “the most beautiful exit”
By Ethan Huff // Dec 01, 2022

Quebec-based clothing retailer Simons put out an advertising campaign recently that celebrates and glamorizes assisted suicide – Canada being the assisted suicide capital of the world.

Entitled "All is Beauty" and "The Most Beautiful Exit," the ad tells the story of 37-year-old Jennyfer Hatch of British Columbia. Hatch suffers from chronic pain stemming from Ehlers-Danlos syndrome – or did suffer until she opted to die by assisted suicide on October 23.

The Simons shopping website featured a video telling Hatch's story, framing it as an "inspiration" for other Canadians to follow. Here is what Peter Simons, the chief merchant for the apparel chain, had to say about it:

"We really felt – after everything we've been through in the last two years and everyone's been through – maybe it would resonate more to do a project that's less commercially oriented and more focused on inspiration and values that we hold dear."

In the video, Hatch, who is now dead, states that "last breaths are sacred," this being a glamorization statement that encourages others to follow suit by opting for a similarly "classy" exit from the world (Related: The Canadian Paediatric Society wants to legalize euthanasia for children.)

First, they made life miserable; now they're pushing vulnerable people to just end it

Hatch is seen in the ad through all stages of her life, including as a child. There are also attractive images of beaches, forests, laughter with friends, and floating bubbles – all imagery designed to make assisted suicide more appealing to the average person.

"You just have to be brave enough to see it," Hatch says in the video about how everything in life, including self-chosen death, is "beautiful."

It all hearkens back to a common trope in the assisted suicide movement that it is just "dying with dignity" as opposed to dying naturally, which is not dignified.

"To live bravely, choose death. But suicide with a smile and soft music is still suicide. It is still self-extinction. It is still death," writes Jonathon Van Maren for LifeSiteNews. "But watching Hatch's video you might be persuaded, just for a moment – that it is beautiful."

"Hatch's voice falls silent, and the short film ends with a dedication: 'For Jennyfer. June 1985 to October 2022.' Everything was beautiful – just not beautiful enough to convince her to stay."

In a nutshell, what the Simons ad aims to do is manipulate people into believing that self-extinction, as Van Maren calls it, is something wonderful and amazing to which we should all aspire.

It is the opposite of what people struggling in life need to hear and could be the final nudge that pushes some of them to take that leap into the abyss of voluntary self-termination.

"Death romanticism is very attractive to depressed adolescents and very dangerous for that very reason," said Canadian clinical psychologist Dr. Jordan Peterson in response to the video.

In the comments, one woman wrote that Simon's video about Hatch made her cry in much the same way that she cries upon thinking about the thousands of innocent young children whose parents force them to get "vaccinated" for the Wuhan coronavirus (COVID-19).

"It is all the same," she added. "What did we do, God? We turned our back on you and now the ones with eyes to see have to see the destruction everywhere while the others are going about like nothing is wrong."

"Keep your eyes on the cross of Jesus. Pray for our fellow man for the darkness has blinded many and people are dying so early and are hardly prepared for a judgment. It doesn't seem like anything is improving as the U.S. just signed the vaccine passport declaration. We know God wins and now we must be brave and fight for our King."

More related news about the globalist push for mass depopulation through euthanasia can be found at

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