Rumble CEO says free speech video platform will compete with Microsoft and Amazon as a hosting platform for code
By Cassie B. // Dec 28, 2021

The CEO of Rumble, Chris Pavlovski, has announced that his free-speech-friendly video platform is working on its own internet infrastructure and cloud service in hopes of becoming truly immune to censorship.


While discussing his YouTube alternative on Fox Business, Pavlovski was asked how the platform would defend itself from the censorship being directed against platforms and apps at the infrastructure level. An example of this was seen when Amazon kicked the free speech app Parler off of its web hosting services and Apple banned it from the App Store.

He responded that the company is building its own services from the ground up instead of depending on Big Tech, which should help it avoid cancel culture entirely. The company, which is going public next year, is merging with CF Acquisition and raising $400 million so it can build a robust infrastructure and cloud services business that can compete with Microsoft Azure and Amazon’s AWS.

In a statement announcing the plans to go public on NASDAQ during the second quarter of 2022, Pavlovski explained the spirit of the platform: "Rumble is creating the rails to a new infrastructure that will not be bullied by cancel culture.”

“We are a movement that does not stifle, censor, or punish creativity and freedom of expression. We believe everyone benefits when they have access to more ideas and diverse opinions. We are on a mission to restore the internet to its roots by making it free and open once again."

Rumble has always relied on its own data centers and hardware to avoid being vulnerable to Big Tech censorship. Now, they plan to keep building the video platform along with a cloud services business.

“We’re taking the internet to its roots, by restoring it to its roots and defending that free and open internet,” he said.

They are also looking to expand their international presence. Rumble is mostly present within the American market at the moment. According to Pavlovski, they have 15 percent of YouTube’s American audience when it comes to monthly active users and are now growing at the same phenomenal rate as the video platform TikTok. Between the third quarter of last year and the third quarter of this year, they grew from 1.6 million monthly active users to 36 million.

Rumble to work with Trump Media & Technology Group

In other Rumble news, Former President Donald Trump’s social media company, Trump Media & Technology Group (TMTG), has announced it is forming a cloud services and technology partnership with the platform.

In a statement released on Tuesday, Trump said that the group seeks to work with service providers who don’t discriminate on the grounds of political ideology.

He added: "Therefore, I have selected the Rumble Cloud to serve as a critical backbone for TMTG infrastructure. TMTG has already launched Truth Social on the Rumble Cloud for invited guests only, and the initial Beta launch has been excellent. America is ready for TRUTH Social, and the end to cancel culture."

Under the agreement, Rumble will be providing streaming and video services for Truth Social. They are also working out the details of getting video delivery and additional infrastructure support for the TMTG subscription service TMTG+. Earlier this month, TMTG made headlines when Representative Devin Nunes (R_California) announced that he would be resigning from Congress to become the company’s CEO.

Rumble also announced that it is terminating its relationship with Unruly Group and Tremor International, a video advertising company that tried to censor Fox News host and conservative commentator Dan Bongino.

Censorship is rampant on YouTube, Twitter and Facebook, all of which take steps to prevent conservative voices and viewpoints from being heard on their platforms. Their actions have left many people seeking alternatives like Rumble and

Sources for this article include:

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