Procter & Gamble (P&G) hair care brand Pantene is going "woke" with a new campaign called "FAMILY IS #BEAUTIFULGBTQ" that celebrates the transgender mutilation of children.
In an attempt to sell more shampoo, Pantene is trying to appeal to one of the fastest growing demographics in America today: "LGBTQ+ couples."
"For many, hair is heritage," the company says. "Hair is strength. Hair is self-expression. Hair is Pride."
As part of an entire video series put out by Pantene to promote this new campaign, one video advertisement features a transgender child named "Sawyer" whose adoptive "mothers," two apparent "women," egged on the biological boy to become a "girl."
The reason we say apparent is because one of the "mothers" also looks like a biological man pretending to be a "woman." Perhaps this is why Sawyer wants to grow up to be just like "her."
Anyway, Sawyer is seen throughout the roughly two-minute clip brushing "her" hair and dancing around like a little "girl." To Sawyer's "mothers," this is the way that Sawyer expresses "herself" as a "female."
"Sawyer is an old soul," one of the "mothers" is heard saying during the montage. "She is our spunky and creative kiddo. Sawyer also happens to be a transgender girl."
The "mother" then recalls the first time she saw Sawyer out in public dressed as a girl, which she says is the first time she "saw" Sawyer for who "she" truly is as a little "girl."
"She has always been super gender creative, and hair has been a big part of her transition" this "mother" is then seen saying with a smile.
Anything for a buck, eh Pantene?
The nauseating commercial goes on to show Sawyer playing with hair clips and prancing around in stereotypical "female" ways. This, according to Sawyers "mothers," is true gender expression.
"For LGBTQ kids, hair is more than how you look," Pantene also maintains. "It's how you are seen."
In other words, buy more of our shampoo and your child will become its true self. This is the message of Pantene, which features a number of other videos on its website with similar themes.
In each video, there are either two "moms," two "dads," or some combination of LGBTQ interaction. None of the videos feature any straight males, either young or old, and most of them center around women.
Pantene wants people to share these videos with their friends and family on social media. For each photo of LGBTQ celebration shared, Pantene says it will donate $1 up to $100,000 to some organization called "Family Equality" that it appears to have created.
The stated purpose of Family Equality is to "recognize, respect, and protect" all "LGBTQ+ families" throughout the U.S. It also promotes the "right and opportunity" of LGBTQ+ people "to form and sustain a loving family."
P&G did something similar with its Gilette shaving brand, using it in advertising to promote transgenderism while denigrating "toxic masculinity."
It would appear as though P&G has gone full "woke" with its hatred for men and adoration for women and transgenders. Remember this when shopping at the grocery store.
"The globalists are transforming humanity into a sub-species, first through the vaccines, which leads to dangerous changes, then through fake foods," wrote one of our own commenters about the hidden agenda.
"Genetic changes are the logical outcome. The freaks who own the money printing machines are trying to merge with machines like Star Trek's Borg to rule over the genetically altered Eloy."
More related news about gender perversion and the destruction of American youth at the hands of the Cult of LGBTQ and its corporate partners can be found at Gender.news.
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