Microsoft, Intel, BBC, and Adobe, along with lesser-known Truepic and Arm, have joined forces to develop new censorship tools, the likes of which the world has never seen.
In this age of digital censorship, where prominent buzzwords are used as justification to silence free speech, the coalition sees a new opportunity to trample the First Amendment while claiming some kind of moral high ground for preserving "truth" online.
"There's a critical need to address widespread deception in online content – now supercharged by advances in AI and graphics and diffused rapidly via the internet," wrote Microsoft in a celebratory blog post on behalf of the Coalition for Content Provenance and Authenticity (C2PA).
"Our imperative as researchers and technologists is to create and refine technical and sociotechnical approaches to this grand challenge of our time. We're excited about methods for certifying the origin and provenance of online content. It's an honor to work alongside Adobe, BBC and other C2PA members to take this critical work to the next step."
The goal of C2PA, according to Microsoft, is to "develop content provenance specifications for common asset types and formats to enable publishers, creators and consumers to trace the origin and evolution of a piece of media, including images, videos, audio and documents."
Microsoft co-founder Bill Gates is a huge fan of the plan. He stated during an interview at the Wall Street Journal Summit in London that existing tools for addressing "misinformation" online are "less creative than we need at this point." Thus, they need to be replaced with "smart solutions," he says.
According to Gates, humanity suffers from an addiction, or what he calls a "weakness," to "titillating" misinformation. Consequently, he and other elitists now feel compelled to come up with some kind of plan to "cure" the "problem."
In this case, Gates does not appear to be working on a vaccine for people who believe "conspiracy theories." Instead, he is focusing his efforts on new technologies that have the capacity to prevent the spread of "unapproved" truth before it even gets published online.
"That stuff spreads so much faster than the truth which is, you know, it comes from a bat," Gates told the media, using skepticism about the Wuhan coronavirus (Covid-19) plandemic as one prevalent example of "misinformation."
"You know, we're still trying to figure out the exact path of transmission," Gates added about the Chinese virus. "You don't forward that the same way that you would the conspiracy."
Truepic, which is known for its hardware-secured photo capture technology, already has a plan in place to incorporate its video and image verification programs into a full-scale censorship regimen.
"Truepic was founded on the principle that provenance-based media authenticity is the only viable, scalable long-term solution to restoring trust in what we see online. We firmly believe that ecosystem-wide adoption through an open standard is crucial to the long-term health of the internet," the company announced in a statement.
"The C2PA will streamline the distribution of high-integrity digital content at scale, a vital step in restoring society’s shared sense of reality."
As many of our readers will recall, Gates headed up Event 201 back in Oct. 2019. This event predicted, conveniently, the Wuhan coronavirus (Covid-19) "pandemic" that would emerge worldwide just a few months later.
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