Big corporations are taking a different approach to this year’s Super Bowl, opting to advertise for things like Wuhan coronavirus (COVID-19) vaccines rather than their own products.
Pepsi, which is once again sponsoring the halftime show that probably nobody will watch anyway, has decided to not even bother advertising for Pepsi products this year. Last year, Pepsi spent $31 million in advertising during the Super Bowl.
Competitor Coca-Cola is doing the same, having made the “difficult choice” to forego all advertising to “ensure we are investing in the right resources during these unprecedented times.” Last year, Coca-Cola spent $10 million on Super Bowl ads.
Just last month, The Coca-Cola Company announced that it is also laying off a whopping 17 percent of its global workforce. Demand for carbonated sugar and chemical water must be declining due to the never-ending lockdowns.
One of the biggest surprises is Anheuser-Busch’s decision to not run any ads for its Budweiser brand during Super Bowl LV. This will be the first time that the company has not advertised for Budweiser during a Super Bowl since 1983.
Instead, Anheuser-Busch is planning to promote Chinese virus vaccines as part of a new “Bigger Picture” campaign. These ads will cost the company $5.5 million per 30-second spot, compared to the $5.6 million per 30-second spot it paid during last year’s Super Bowl to advertise beer.
Anheuser-Busch will still show ads for other products it makes such as Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra, and Michelob Ultra Organic Seltzer.
The National Football League (NFL) is already in the toilet following its capitulation to anti-white racists like Colin Kaepernick, a multimillionaire with chocolate-hued skin who made a name for himself kneeling while the National Anthem was being performed.
Tens of millions of Americans stopped watching following this stunt, and now even more of them are planning not to watch the Super Bowl because of the “pandemic,” which experts say has soured the sports-watching mood.
“I think the advertisers are correctly picking up on this being a riskier year for the Super Bowl,” stated Villanova University marketing professor Charles Taylor.
“With COVID and economic uncertainty, people aren’t necessarily in the best mood to begin with. There’s a risk associated with messages that are potentially too light. … At the same time, there’s risk associated with doing anything too somber.”
Meanwhile, newcomers like Triller, DoorDash, Fiverr, Mercari, and Huggies are all set to make their own Super Bowl debuts, undeterred by Chinese germs and the mass exodus of sports fan who are forever boycotting the failing NFL.
Truth be told, the NFL has been going off the rails since at least 2012 when it recruited hot dog vendors to watch out for “terrorists” in the stadium parking lots.
“People still watch the national felon league?” asked one Zero Hedge commenter jokingly. “I don’t know how all those multimillionaire slaves manage being oppressed and all.”
“I stopped buying all kinds of stuff. Sticking to being a minimalist for a year now,” wrote another, explaining how the Wuhan coronavirus (COVID-19) has changed his own personal spending habits.
“Food restricted to chicken and steamed veggies. Healthiest I’ve been since engaged in college sports many years ago. Decluttered my home. Sold off a lot of stuff and gave the rest away. Feels great. Working on a massive garden to can things I like this year. Lots of manual labor to work the landscape. Done with consumerism.”
More of the latest news about the Wuhan coronavirus (COVID-19) can be found at Pandemic.news.
Sources for this article include: