(Article by Ron Unz republished from UNZ.com)
Obviously, a large fraction of everything described by our government leaders or presented in the pages of our most respectable newspapers—from the 9/11 attacks to the most insignificant local case of petty urban corruption—could objectively be categorized as a “conspiracy theory”but such words are never applied. Instead, use of that highly loaded phrase is reserved for those theories, whether plausible or fanciful, that do not possess the endorsement stamp of establishmentarian approval.
Put another way, there are good “conspiracy theories” and bad “conspiracy theories,” with the former being the ones promoted by pundits on mainstream television shows and hence never described as such. I’ve sometimes joked with people that if ownership and control of our television stations and other major media outlets suddenly changed, the new information regime would require only a few weeks of concerted effort to totally invert all of our most famous “conspiracy theories” in the minds of the gullible American public. The notion that nineteen Arabs armed with box-cutters hijacked several jetliners, easily evaded our NORAD air defenses, and reduced several landmark buildings to rubble would soon be universally ridiculed as the most preposterous “conspiracy theory” ever to have gone straight from the comic books into the minds of the mentally ill, easily surpassing the absurd “lone gunman” theory of the JFK assassination.
Even without such changes in media control, huge shifts in American public beliefs have frequently occurred in the recent past, merely on the basis of implied association. In the initial weeks and months following the 2001 attacks, every American media organ was enlisted to denounce and vilify Osama Bin Laden, the purported Islamicist master-mind, as our greatest national enemy, with his bearded visage endlessly appearing on television and in print, soon becoming one of the most recognizable faces in the world. But as the Bush Administration and its key media allies prepared a war against Iraq, the images of the Burning Towers were instead regularly juxtaposed with mustachioed photos of dictator Saddam Hussein, Bin Laden’s arch-enemy. As a consequence, by the time we attacked Iraq in 2003, polls revealed that some 70%of the American public believed that Saddam was personally involved in the destruction of our World Trade Center. By that date I don’t doubt that many millions of patriotic but low-information Americans would have angrily denounced and vilified as a “crazy conspiracy theorist” anyone with the temerity to suggest that Saddam had not been behind 9/11, despite almost no one in authority having ever explicitly made such a fallacious claim.
These factors of media manipulation were very much in my mind a couple of years ago when I stumbled across a short but fascinating book published by the University of Texas academic press. The author of Conspiracy Theory in America was Prof. Lance de Haven-Smith, a former president of the Florida Political Science Association.
Based on an important FOIA disclosure, the book’s headline revelation was that the CIA was very likely responsible for the widespread introduction of “conspiracy theory” as a term of political abuse, having orchestrated that development as a deliberate means of influencing public opinion.
During the mid-1960s there had been increasing public skepticism about the Warren Commission findings that a lone gunman, Lee Harvey Oswald, had been solely responsible for President Kennedy’s assassination, and growing suspicions that top-ranking American leaders had also been involved. So as a means of damage control, the CIA distributed a secret memo to all its field offices requesting that they enlist their media assets in efforts to ridicule and attack such critics as irrational supporters of “conspiracy theories.” Soon afterward, there suddenly appeared statements in the media making those exact points, with some of the wording,arguments, and patterns of usage closely matching those CIA guidelines. The result was a huge spike in the pejorative use of the phrase, which spread throughout the American media, with the residual impact continuing right down to the present day. Thus, there is considerable evidence in support of this particular “conspiracy theory” explaining the widespread appearance of attacks on “conspiracy theories” in the public media.
But although the CIA appears to have effectively manipulated public opinion in order to transform the phrase “conspiracy theory” into a powerful weapon of ideological combat, the author also describes how the necessary philosophical ground had actually been prepared a couple of decades earlier. Around the time of the Second World War, an important shift in political theory caused a huge decline in the respectability of any “conspiratorial” explanation of historical events.
For decades prior to that conflict, one of our most prominent scholars and public intellectuals had been historian Charles Beard, whose influential writings had heavily focused on the harmful role of various elite conspiracies in shaping American policy for the benefit of the few at the expense of the many, with his examples ranging from the earliest history of the United States down to the nation’s entry into WWI. Obviously, researchers never claimed that all major historical events had hidden causes, but it was widely accepted that some of them did, and attempting to investigate those possibilities was deemed a perfectly acceptable academic enterprise.